It is official, Bullet Cable will be showing at SXSW’s Gear Expo for the 2012 show!

SXSW Bullet Cable - Coil Cable

Our passion for music lives heavy in our everyday lives, and the Music March 13–18 is going to Rock! Being the musician’s cable kind of company, our decision was pretty easy. We are looking forward to the exchange.

Jona Bechtolt, Y△CHT
Y△CHT performed in 2011
Jona Bechtolt, Artist/Musician

If you have been living under a rock, and don’t know about SXSW, it is not only a plethora of some of the best bands from all over the world, but also a showcase of the innovation of tech and creative spirit of film as a month long festival held in March.

Band List SXSW 2012

Last year, the tUnE-yArDs played. Their second album, w h o k i l l, was released a month later in Apri. This month, NPR’s “All Songs Considered” gave the album a mention of one of the best releases of 2011. For the more mainstream, Bruce Springsteen was recently announced as a keynote speaker and in the tradition of legendary artists delivering the main event at SXSW, Springsteen joins notable keynote alumni including Johnny Cash, Carl Perkins, Lucinda Williams, Robert Plant, Pete Townshend, Smokey Robinson and Neil Young.

The Music Gear Expo Hours: Wednesday 3/14 – Friday 3/16 12:00pm – 6:00pm, Saturday 3/17 12:00pm – 5:00pm. It is free to those attending the show! Stay tuned for more announcements.

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